Press Day: My Experience

I was very lucky enough to attend a press day at Abergele Golf Club for the show ‘I’m A Celebrity’.

Now, you are probably wondering why there would be a press day at a golf club? Let me give you some background so you can answer that question….


I am currently working for Abergele Golf Club on a voluntary basis as a social media specialist and PR consultant.

I am planning on writing a blog post on what I do and how I came into my current role but, to explain why I was at a press day, I thought I would give you a little background on my current

At the moment, I help to plan social media strategies and execute them on a daily basis. I also help my boss with the PR side to the golf club, helping her prepare for interviews with press to giving advice on what we should say and what we should avoid saying.

Now, you are probably wondering why I was hired to help on the social media and PR side? Here is my answer…

In September, it was announced that ‘I’m A Celebrity’ (reality show on ITV) is being filmed in Abergele, North Wales. To be specific, the show is currently filming at Gwrych Castle which is neighbours to Abergele Golf Club. This has given the golf club a great opportunity for building awareness of the club as well as being able to work with ITV. My manager was hired to help them build awareness and manage all press enquiries. As it was a big job, I was hired to help her.

The Press Day

On Friday 13th November 2020, the golf club held a press day for the morning shows from ITV. We had visits from Richard Arnold from ‘Good Morning Britain’, Ria Hebden from ‘Lorraine’ and Alison Hammond from ‘This Morning’. It was fascinating to watch them all work and I have so much respect for them now that I have seen broadcasting on location first hand.

My Role

I was given the task to update our social media channels throughout the morning, as well as liaising with the presenters from the ITV shows.

In addition, I had the opportunity to watch all live broadcasts from behind the camera whilst making sure that the presenters mentioned Abergele Golf Club. It was such a great experience!

If you are interested in what I posted, I have linked some of my posts below:

Instagram Story on Friday 13th November

What Did I Learn?

I thought I would share some things that I learnt from my experience.

Things can change at the last minute

During a press day, be expected to be able to change your strategy. There were a few times throughout the day where ITV would change their minds about a certain script or idea. My advice is to prepare alternative solutions in case plans are changed on the day.

Network, network, network!

As a student, I don’t have many contacts in PR. This experience was the perfect opportunity for me to network with others. I was able to network with many different people, from TV presenters, to producers. Don’t be afraid to talk to others and make valuable contacts. I was nervous to talk to the crew that day but as the day went on, I found it easier to make connections. I even gained a few contacts in PR which was great!

Your team is there to support you!

If there is one thing that I want you to take away with you, it’s that you should lean on your team for support. They are there to help you! Don’t forget to ask if they need any help too. I am lucky to have a very supportive team at Abergele Golf Club.

Thank you for reading this blog post! Let me know in the poll below if you would like to read more about my role at Abergele Golf Club.

Megan 🙂

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