Last week, I looked into the content that businesses have been posting on their social media channels on lockdown. In today’s blog post, I thought I would share the content that I have been posting on Abergele Golf Club’s social media channels.
As you can tell by the name, the business that I work for is in the golf industry. Sadly, due to the Welsh COVID restrictions that were announced in December 2020, they have had to shut. Normally, I would post competition updates, pictures of the course, weather updates ect. However, as we are in lockdown, I have had to shake up the social media content that would go out to our followers on social media.
So what did I post on their social media accounts?
My first idea was to share some of the professional pictures of the club through a ‘guess this hole’ post each Wednesday. I thought the best way to increase engagement throughout lockdown would be for our members to try to guess the hole from a photo and it has been really successful. Here are some examples of the ‘guess the hole’ posts that I have posted on Abergele Golf Club’s Instagram.
My second idea was to get people to share their pictures of the course with us. Sort of like a contest, I wrote a post to get the members to share a photo with us for the chance to be featured on our Facebook and Instagram accounts.
At first, ‘Share a Photo Friday’ was successful. I got members sending me their pictures to put out on Instagram and Facebook. They were really enthusiastic about having their pictures feature on our accounts. Here are some of the posts.
After a couple of weeks, I struggled to get more members to share their pictures for us to share. So, I decided that I would have to stop the ‘Share a Photo Friday’ posts because I didn’t have enough content to share.
Luckily, I have have had membership schemes that I could promote on social media which gave me more content ideas. Recently, we have started to promote our newbie golf scheme (see below). However, I am still on the lookout for other content ideas that I could put out on Abergele Golf Club’s social media posts.
So what do you think of the content that I have posted during lockdown for Abergele Golf Club? Have you got any ideas that you think could work? I would love to hear your thoughts in the comments section below!