A couple of months ago, I was scrolling through my Instagram feed when I came across a story from Marvin Humes. He was sharing an Instagram account, @libbys.lockdown, to help share awareness for rare blood disorders. From then on, I have followed the ‘Love for Libby’ campaign on both Instagram and Facebook. I have been amazed at the amount of support and coverage that they have received since December 2020. This lead me to write this weeks blog post ‘Love for Libby: how a small campaign can gain incredible support from the help of influencers.
Before I go into the influencers and how they have promoted the ‘Love for Libby’ account for free, let me tell you about Libby and her story. Libby suffers from Severe Aplastic Anaemia which is a condition where the bone marrow doesn’t make enough blood cells for the body. Sadly, the only cure for this condition is a bone marrow transplant. After her diagnosis, she has had to rely on blood and platelet transfusions to keep her alive until she could get a bone marrow transplant. The great news is that a suitable donor has been found!
Now, you are probably wondering why I am telling you this. Well here is my answer. I have been amazed at the amount of support that the Love for Libby account has received. Libby’s mum Gemma is doing an amazing job running the account to spread awareness of Severe Aplastic Anaemia and I really enjoy reading her mini blog posts which aim to update us on Libby’s condition and progress through her bone marrow transplant.
I think the biggest thing that has interested me is the power of the campaign. What just started out as a mum raising awareness for a condition as well as informing everyone on how they can be a blood donor, has now turned into a very successful campaign with 2,675 likes on Facebook, 25.k followers on Instagram, TV appearances such as the Good Morning Britain Campaign and has had support from the likes of John Terry and Marvin Humes. The power that this campaign has is incredible. They have been able to raise awareness not just through TV interviews, but celebrities who want to help to.
The celebrity influencers have used their platforms on Instagram to help raise awareness, not just for Libby, but for her condition and blood donation. As I have said above, I found out about the campaign from Marvin Humes Instagram story and it instantly led me to the ‘Love for Libby’ campaign. If I went straight to the account to follow Libby’s story, how many others have done the same thing?
Well let me try to answer that question. I know at least one celebrity/journalist who found out about the ‘Love for Libby’ campaign from another celebrity and then followed Libby’s story. That person is Piers Morgan. When Libby and Gemma were on Good Morning Britain, Piers Morgan admitted that he only heard about the ‘Love for Libby’ campaign from John Terry and other celebrities on his timeline. This just shows the power of celebrities raising awareness for small campaigns on social media. When the celebrities share the story and account, it reaches all their followers, who will go to follow the account.
As I have been so impressed with the support and awareness for the ‘Love for Libby’ campaign, I have shared some of the celebrity awareness posts below.
As you can see, there has been a lot of support and awareness raised, not just for ‘Love for Libby’, but for blood disorders too. I am in awe of the support that Gemma and Libby have received. It is amazing to see the power that this campaign has had and the awareness that has been built.
Gemma and Libby, if you are reading this blog post, I want you to know that I think you are both amazing. You have shown so much strength and determination throughout your journey! The amount of support that you have got just shows your incredible determination to raise awareness for rare blood disorders.
If anyone would like to give them a follow, you can do so by following @libbys.lockdown on Instagram or ‘Love for Libby’ on Facebook.