Hi everyone! Sorry that I have been so quiet on here for the past couple of weeks. I have been trying to juggle university assignments with work so I have been unable to get some time together to write a blog post.
I thought this week that I would update you on what has been going on for me in the past couple of weeks.
I’m just not feeling myself
It’s been a hard couple of weeks for me. I have had an intense workload and had to deal with some awkward and rude people. It’s taken a toll on my emotional health. I am stressed with all my uni assignments and unsure on how to build up motivation, as well as feeling anxious. The hard thing is is that I have two more assignments to go with deadlines in two weeks time.
Am I suffering from burnout?
Now this is the question I keep asking myself. My friend said to me a week ago ‘I think you are starting to become burnt out Megan’. Now at the time, I didn’t even know what burnt out meant. I now know that burnout is:
When I start to think about it, I have had prolonged university stress over my assignments. I feel exhausted and struggle to stay motivated with my work. So I would say that I am burnt out and that is probably why I am struggling at the minute.
What am I doing to help myself?
Well, I have taken a break off all social medias, except my work accounts. I have also made sure to pace myself when it comes to my final two assignments and allow myself to take breaks when I need it. I am just hoping that I can build my motivation to finish my final assignments to the best of my ability. I’m sure I will though!
Have you suffered from burn out? If you have, I would love to hear from you! You can find all my contact details here.
I thought that I would do a different kind of post this week and give you the opportunity to get to know me better. I have selected some questions from the ‘About Me Tag’ and answered them below 🙂
What is your full name?
Megan Laura Harris.
If you had to change your first name, what would you change it to?
When I was little, I always wanted to change my name to Laura for some reason! I wouldn’t change my name now though.
Where are you from?
I live in Prestatyn, North Wales. It’s such a beautiful place and I feel so lucky to live where I live.
Who did you look up to growing up?
Definitely my mum! She is incredible and I always wanted to be like her. I still look up to her now!
What are your best characteristics?
This is a hard one. I think I would say that my best characteristics are my thoughtfulness and my kind nature. I always make sure that I make time for the people I love and send them thoughtful gifts to let them know that I am thinking of them.
Which of your parents are you more like?
I don’t think that I am more like one of my parents. I am very lucky to have a combination of both of them. Physically, I look more like my mum as I have more of her facial features. I also have her friendly and kind nature. When it comes to my dad, I get my direct personality from him. When it comes to business or decisions, I can be direct with my opinions and I get this from him. We do it in a friendly and constructive way though 🙂
What is your biggest accomplishment?
I am going to answer this in two parts. My biggest accomplishment academically is achieving a first overall for my first year in university. My biggest personal achievement was completing my A-Levels whilst struggling with my physical and mental health. I was able to get ABBC and I am so proud of myself!
What is your eye colour?
Who is your favourite actor?
I have two. I love Jennifer Aniston and will watch anything that she is in. Friends was and is still my favourite tv show and I will watch anything she is in. My second favourite is Nicola Walker. I love her in Unforgotten and, if you haven’t watched it, I strongly recommend that you do.
What is your favourite drink?
Ginger Tea 🙂
What is your favourite song?
Ooh this a good question. I love ‘This Is Me’ from the Greatest Showman and i’m loving ‘HeartBreak In This City’ by Steps at the moment.
Tea or Coffee?
Got to be herbal tea for me. Not a fan of regular tea or coffee.
What is your favourite Netflix show at the moment?
I am loving Brooklyn Nine-Nine. It took me a couple of episodes to get into it but now I find it hysterical.
What are your career goals?
A big goal that I have is to have my own PR agency. I really want to get to a level in my career where I can open up my own business whilst loving the work that I do.
Dogs or Cats?
I will always choose cats. I love my Lou and wish that I could get another kitten!
If you liked this get to know me post, let me know in the comments and I will do a part 2 post 🙂
As today is the last day of March, I wanted to share Erin Ealey King’s endometriosis journey with you! She is an amazing warrior and it was great to hear her story this month.
Interview with Erin:
I am so happy that you agreed to share your story with me and want to thank you for taking the time to answer my questions.
Megan: How old were you when you first started suffering with endometriosis?
Erin: I started having really painful periods in high school along with frequent bad UTI’s. This started the process of seeing doctors and having tests done.
M: How did you find out about endometriosis?
E: I found out about it through my aunt. She had surgery when I was in high school for severe endometriosis and had a total hysterectomy. She also had some of her colon removed.
M: What are your symptoms?
E: I started having a lot of symptoms with pain that happened all month long. I also have issues with my bowels with shard pains in my lower abdomen and blood in my stools.
M: Can you tell me a little bit about your endometriosis diagnosis journey?
When I started having my above symptoms, I kept seeing various doctors and they didn’t know what was wrong. After a while, my Gynaecologist suggested that it could be Endometriosis.
It took 7 years to be diagnosed with endometriosis. I had a laparoscopy by my first gynaecologists who diagnosed me with endo and did ablation. The gynaecologist said that it would come back and was only a matter of time until it started growing again. I was told that I would need repeat surgeries and would have issues with fertility.
When my symptoms returned and worsened, my Mom did further research. She heard about centre for Endometriosis Care from a co-worker that had surgery for severe Endo many years before and, it drastically improved her quality of life.
So, we submitted my records to CEC for review and Dr. Sinervo said I was a good candidate. He thought he could help my pain/quality of life a lot. So, had a second surgery with him (travelled from Maryland to Atlanta). He said the ablation left so much scar tissue it likely worsened all my Endo pain. So excision was a huge improvement for me and my symptoms.
About 3 years later I started having similar symptoms so I contact him (Dr. Sinervo) again. He suspected adhesions and possibly Adenomyosis. As I wanted to keep my uterus for future kids, we did lysis of adhesions. I had adhesions everywhere he had removed Endo in the precious surgery and they were all adhered to my pelvic sidewall. I also opted for a Presacral Neurectomy to help with pain for Adenomyosis.
M: How has endometriosis impacted your life?
E: It has impacted my life in so many ways for over half my life. It’s hard to describe all they ways because what I have normalised isn’t what a typically healthy woman would experience. I don’t remember what it is like not to have endometriosis.
I will say that the multiple surgeries with CEC were always worth it. I have had no recurrence and usually, only adhesions are removed.
My quality of life is far greater than what it would have been if I was still just doing repeated ablations with a non-excision expert.
M: Have you joined an online endometriosis support group and, if so, do you recommend joining one?
E: I joined Nancy’s Nook many years ago on Facebook for educational reasons. I also joined the Extrapelvicnoturare Facebook group a couple of years ago for support and for education. I highly recommend both groups.
M: As you probably know, it can take 8 years to finally get a diagnosis. What advice would you give to someone who is waiting to be told they have endometriosis?
E: I recommend a support system including one online that advocate for you. Get a second, third, fourth opinion and don’t let the doctors downplay you symptoms. You can always find another doctor and keep going until you find a professional who listens to you.
It helps to educate yourself on the issue so you can go into appointments armed with evidence-based information and can identify hoe knowledgeable they actually seem. Also find out if the specialists operate based on outdated misinformation such as retrograde menstruation. Give your body some grace and listen to it. Don’t overdo it and take care of yourself as best as you can until you can find a doctor who can truly help you.
Thank you to Erin for sharing her endometriosis journey with me on this blog. If you suffer with endometriosis and would like to share your story, DM me on twitter @MeganLauraHarr1.
I was scrolling through my twitter feed on Sunday (21st March 2021) when I came across this tweet:
Safe to say that when I saw this tweet, I was outraged. The first thing I thought was how could this be happening? It would be horrible to see this happening at any other time but the fact that it happened during endometriosis awareness month has hit me harder.
During March, those of us with endometriosis or suspected endometriosis use this month to raise awareness and share our stories. Now we have been silenced by Instagram as they continue to silence individuals who use the words endometriosis in their post captions.
From further research, anyone who posts about endometriosis have been blocked from posting their content. This includes the words endometriosis, endometriosis awareness month and hashtags such as #walkforendo, #endometriosisawanrenessmonth, #bakeforendo etc. Bascially, they have blocked any type of endometriosis content during the awanreness month.
There are no words to express how angry and upset I am by all of this! Instagram is supposed to be platforms where you can share your stories, raise awareness for endometriosis and find support from others who suffer. Well now endometriosis sufferers cant even do that.
What I want to know is why has Instagram silenced endometriosis for talking about their chronic illness and/or disability? Is this a case of discrimination?
Well, to answer the question about discrimination, I looked up the definition online. The definition is:
The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex or disability.
Google (n.d.) Dictionary [Online] Available at: shorturl.at/hnsvB [Accessed: 21st March 2021]
I then looked up the definition of disablist:
Discriminating or prejudiced against people who are disabled
In my opinion, Instagram is discriminating against endometriosis women. They are treating those with the condition (disability) differently as they are not allowing us to post about endometriosis on their platforms. Therefore, they are being discriminatory and disablist.
I think the platforms need to respond to this crisis and allow endometriosis sufferers to be allowed to talk about the conditions on their platforms again!
What do you think? Do you think that Instagram is discriminating against those with endometriosis? Let me know in the comments below.
1 in 10 women suffer from endometriosis. In last week’s blog post, I delved into endometriosis and how it has affected me. This week, I wanted to share another endometriosis warrior’s story on my blog.
Interview with MK:
I am so happy that you agreed to share your story with me and want to thank you for taking the time to answer my questions.
Tell me a little about yourself.
MK: I am a London based celebrity personal stylist and magazine editor
How old were you when you started suffering with endometriosis?
MK: I have struggled with painful periods all my life since my teams but, it really became unbearable when I was 24.
What are your symptoms?
MK: Extremely heavy and long periods, extreme cramps during my period and inflammatory pain. When I’m not on my period, I have cramps and bad inflammatory pain in my pelvic region.
Can you tell me a little bit about your endometriosis diagnosis journey?
MK: I have always had nightmare periods which were heavy and painful. I’d feel nauseated and have diarrhoea in conjunction. This just got worse and I had pelvic inflammation which was awful. I also had terrible period pain and, even when I wasn’t on my period, I would still have inflammatory pain. I kept seeing my doctor and kept pushing that something was not right. Eventually, some years later, I came across the condition Endometriosis. I didn’t know about it before I came across the condition. I then told my doctor that I thought I had endometriosis and it took 5 years to get a diagnosis.
Have you ever had a laparoscopy and if so, how was it?
MK: I have had two. The first was in 2009 and this was to get a diagnosis. Unfortunately, I was told that I had Endometriosis. A few years later I had a second laparoscopy to treat my endometriosis. Both operations went ok.
What kind of treatments have helped you and would you recommend these to others?
MK: One treatment that helped me significantly was going on the pill back-to-back without a break for over a year. It helped supress the condition because I wasn’t having periods.
I also became a vegan and found this change helped decrease the heaviness of my periods, reduced my inflammatory pain and the cramps.
Have you joined an online endometriosis support group and, if so, do you recommend joining one?
MK: No, but it is definitely a good idea.
As you probably know, it can take 8 years to finally get a diagnosis. What advice would you give someone who is waiting to be diagnosed with endometriosis?
MK: My advice would be for them to persist to see their doctor, to push to be seen as soon as possible, and to be diagnosed as soon as they can.
I would also advise them if they are looking to have children to start trying as soon as possible because endometriosis can cause problems with fertility.
I say be as persistent as possible with health services as the time it takes to be diagnosed is a precious time that matters. Keep going back to your doctor even if you feel like you are being a nuisance.
While you are waiting to be diagnosed, look into how nutrition and exercise can affect your symptoms. I know a meat, dairy and egg free diet can make a difference for some women.
Thank you to MK for sharing her endometriosis journey with me on this blog. If you suffer with endometriosis and would like to share your story, DM me on twitter @MeganLauraHarr1.
For those of you that read my blog, you might notice that I haven’t done a personal blog post before. Normally I talk about digital marketing/PR campaigns. However, as it is endometriosis awareness month, I thought it was the perfect opportunity to share my story and raise awareness for the condition on my blog.
You might be sitting reading this and thinking ‘what is endometriosis?’ Well let me help you answer that question ..
What is endometriosis?
Endometriosis is a condition where tissue that grows inside the lining of the womb starts to grow in other places in your body. These cells that grow react to the menstrual cycle each month and also bleed. However, the blood that sheds in the different parts of the body cannot leave. As you can imagine, this causes pain, scar tissue and inflammation, just to name a few.
How are you diagnosed?
The only concrete way that endometriosis can be diagnosed is through a laparoscopy. Are you wondering what that is? In a nutshell, a laparoscopy involves a small telescope with a light (laparoscope) inserted through the belly button. The laparoscope will normally have a camera so that the surgeon can see inside the pelvis and the body. They extend the abdomen using carbon dioxide so that they can see the organs and look for endometriosis.
What are the symptoms?
The most common symptoms have been listed by Endometriosis UK below.
This month, endometriosis UK are asking those who suffer with the condition to help #EndotheStigma on social media and I thought that I would contribute by sharing my story.
My endometriosis journey so far
Before I start to explain my experience with fighting for a diagnosis, I think it is important to tell you all that, on average, it takes on average 8 years to be diagnosed. 8 years of debilitating symptoms and doctors fobbing you off because they can’t find something wrong with you! The timeline needs to be shortened. It is not acceptable for women to be waiting 8 years for a diagnosis and its not ok to say that the condition is ‘just a bad period’
I first started with very painful periods when I was 13. When I say they were painful, the pain used to keep me in bed for a couple of days because I couldn’t move with it. I just thought the pain was normal and just accepted that I would be like this for a month each week.
It wasn’t until I was about 15 that my symptoms started to deteriorate. I was in so much pain, not only on my cycle, but every day! I had trouble going the toilet, so much so that I thought something was wrong with my bowels and kidneys. I was always at my GP surgery hoping that they would be able to help me but all they did was put me on strong painkillers.They did an ultrasound and found absolutely nothing wrong. Thats when I lost hope that I would find out what was wrong with me. GPs were telling me that ‘it was all in my head’ and I started to believe them. Now I know I shouldn’t of believed them!
This post that I saw recently (above) really struck a cord with me and it is true. You need to trust yourself, that you know that something isn’t right and reach out for a second opinion. That’s exactly what I did when I was 15.
In the hopes of being able to get a second opinion, I booked an appointment with a nurse and she ended up referring me to both Paediactrics (because I was still classed as a child) and Gastroentererology. If it wasn’t for my consultant in Gastroenterology, I wouldn’t be where I am now. He was the one to tell me that my symptoms sounded like endometriosis and that he is fairly certain that I had it. Finally, I was able to breath a sigh of relief! Someone finally believed that there was something wrong with me.
I won’t go into depth into my journey in the past few years but it has involved countless doctors and hospital appointments to try and get to the bottom of my endometriosis. At the moment, I haven’t been able to get an ‘official’ diagnosis. However, I have recently been referred back to Gynaecology to have a laparoscopy for a confirmed diagnosis.
My top tips for anyone in my situation
1. Go to your GP if you think you have endometriosis
Always go to your GP in the first instance if you feel like your period is not normal. They can always refer you to a Gynaecologist who will have a better idea if you have endometriosis or not.
2. Don’t take NO for an answer
This is a really important tip. If you want to get referred to a specialist or want a second opinion, don’t take no for an answer! Remember to fight for yourself to make sure you can get one step closer to a diagnosis.
3. Join a support group
I joined a support group on Facebook for endometriosis warriors and it has really helped me. I think it is a great idea to join one because you get to ask about symptoms if you haven’t been diagnosed yet like me, get support on your journey for a diagnosis and it also helps you know that you are not alone!
Why did I write this post today?
I am not writing this blog post for people to feel sorry for me. I am writing this to bring awareness to endometriosis itself. 1 in 10 women suffer from endometriosis and the condition is still not very well known. It’s time to raise awareness for the condition so that young girls know that they could have endometriosis if they are suffering.
Thank you for reading my blog post this week. If you are are interested in learning more about endometriosis, I recommend following the #EndoTheStigma campaign that Endometriosis UK are running.
A couple of months ago, I was scrolling through my Instagram feed when I came across a story from Marvin Humes. He was sharing an Instagram account, @libbys.lockdown, to help share awareness for rare blood disorders. From then on, I have followed the ‘Love for Libby’ campaign on both Instagram and Facebook. I have been amazed at the amount of support and coverage that they have received since December 2020. This lead me to write this weeks blog post ‘Love for Libby: how a small campaign can gain incredible support from the help of influencers.
Before I go into the influencers and how they have promoted the ‘Love for Libby’ account for free, let me tell you about Libby and her story. Libby suffers from Severe Aplastic Anaemia which is a condition where the bone marrow doesn’t make enough blood cells for the body. Sadly, the only cure for this condition is a bone marrow transplant. After her diagnosis, she has had to rely on blood and platelet transfusions to keep her alive until she could get a bone marrow transplant. The great news is that a suitable donor has been found!
Now, you are probably wondering why I am telling you this. Well here is my answer. I have been amazed at the amount of support that the Love for Libby account has received. Libby’s mum Gemma is doing an amazing job running the account to spread awareness of Severe Aplastic Anaemia and I really enjoy reading her mini blog posts which aim to update us on Libby’s condition and progress through her bone marrow transplant.
I think the biggest thing that has interested me is the power of the campaign. What just started out as a mum raising awareness for a condition as well as informing everyone on how they can be a blood donor, has now turned into a very successful campaign with 2,675 likes on Facebook, 25.k followers on Instagram, TV appearances such as the Good Morning Britain Campaign and has had support from the likes of John Terry and Marvin Humes. The power that this campaign has is incredible. They have been able to raise awareness not just through TV interviews, but celebrities who want to help to.
The celebrity influencers have used their platforms on Instagram to help raise awareness, not just for Libby, but for her condition and blood donation. As I have said above, I found out about the campaign from Marvin Humes Instagram story and it instantly led me to the ‘Love for Libby’ campaign. If I went straight to the account to follow Libby’s story, how many others have done the same thing?
Well let me try to answer that question. I know at least one celebrity/journalist who found out about the ‘Love for Libby’ campaign from another celebrity and then followed Libby’s story. That person is Piers Morgan. When Libby and Gemma were on Good Morning Britain, Piers Morgan admitted that he only heard about the ‘Love for Libby’ campaign from John Terry and other celebrities on his timeline. This just shows the power of celebrities raising awareness for small campaigns on social media. When the celebrities share the story and account, it reaches all their followers, who will go to follow the account.
As I have been so impressed with the support and awareness for the ‘Love for Libby’ campaign, I have shared some of the celebrity awareness posts below.
As you can see, there has been a lot of support and awareness raised, not just for ‘Love for Libby’, but for blood disorders too. I am in awe of the support that Gemma and Libby have received. It is amazing to see the power that this campaign has had and the awareness that has been built.
Gemma and Libby, if you are reading this blog post, I want you to know that I think you are both amazing. You have shown so much strength and determination throughout your journey! The amount of support that you have got just shows your incredible determination to raise awareness for rare blood disorders.
If anyone would like to give them a follow, you can do so by following @libbys.lockdown on Instagram or ‘Love for Libby’ on Facebook.
I had seen that some other bloggers had written really insightful ‘Week in the Life’ posts. They were really interesting to read so I thought that I would have a go for this weeks blog post
Morning: I grabbed a cup of ginger tea when I woke up. Caught up with my emails from work in case there was a communication problem that I needed to resolve. After looking at my emails, I logged onto a zoom call with my events group from uni. We decided to plan a pretend drive-through concert for our assignment this term.
Afternoon: I planned the social media strategy for Abergele Golf Club for March. Then I used HootSuite to schedule the upcoming social media posts for the week. I caught up on some work that I needed to do for my Graduate Enterprise group and sent out a survey to get some market research on our group project.
Evening: I completed an ‘Up to the Beat Fit’ workout to make sure I completed my move goal for the day. After the workout, I looked at my calendar so I knew what I had planned for tomorrow. I like to make sure that my calendar is organised with my daily tasks so that I know what to do each day. It keeps me stay motivated and focused.
Morning: I grabbed a cup of ginger tea as soon as I woke up. I logged into my zoom lecture for my digital communication module. I learnt about how PESO can be applied to an organisations digital content. I found this lecture very interesting and I know that I will be able to apply it in the future.
Afternoon: I applied what I learnt in the lecture to my assignment organisation. Then I responded to some work emails that I had. I created and planned a 7-week strategy for the Newbie Golf program at work.
Evening: After tea, I made myself a pancake because it was Shrove Tuesday. I put honey on my pancake because I absolutely love it!
Morning: I woke up late so I decided to log on to my lecture straight away. The lecture was for my event management module. I learnt about Gantt charts and how digital events are planned. Our class even got to experience a live conference that my lecturer set up so that we could see how they worked.
Afternoon: I started my afternoon with an ‘Up to the Beat Fit’ workout so that I could give myself some energy. After my workout, I prioritised my uni tasks from most important to least important on my calendar. This helps me organise my workload and ensures that I don’t fall behind.
Evening: After having tea, I settled down for the night watching Unforgotten season 3 with my mum.
Morning: I boiled the kettle so that I could have a hot honey water. This helps me start my day on a positive note. Then I logged into my Digital Communications workshop where we applied PESO to a case study organisation. This helped me gain a better understanding on how to apply PESO effectively.
Afternoon: I had a team meeting with my group from the Graduate Enterprise module. We went through the data from a survey that we completed. This helped us gain a better understanding of what knowledge women have around their periods. After my meeting I completed another ‘Up to the Beat Fit’ workout.
Evening: After eating my tea, I turned off my phone so that I could have a quiet night away from social media. I find this really helps with my mental health if I can take a break from social media.
Morning: I logged into my morning Graduate Enterprise lecture. I met with my team for this module and we were able to conduct market research using Mintel. We also looked at potential competitors in the period guide market so that we could analyse and compare their products to our idea.
Afternoon: I went to B&Q with my mum so that we could pick out some wallpaper for the living room. After this, I tried to arrange a meeting with my Graduate Enterprise team so that we could work on the action plan task that we needed to work on.
Evening: I took another break from my phone so that I could give myself a social media break.
Morning: I had my first lie in since last week! I then spent the rest of the morning relaxing watching ‘Superstore’ on Netflix. I really recommend watching it. It had me in stitches.
Afternoon: I had a virtual meet-up with some of the girls from my Graduate Enterprise group. We completed the action plan task that we were given on Friday. After we completed the task, We spent two hours just chatting about nothing really.
Evening: I treated myself to a Chinese takeaway. It was delicious. After the takeaway, I watched Saturday Night Takeaway with my mum.
Morning: I had another lie in. I watched another couple episodes of ‘Superstore’ on Netflix.
Afternoon: I spent the afternoon looking over the uni work that I had completed during the week. Then I looked over the content that I needed to put out on Abergele Golf Club’s social media accounts.
Evening: I watched ‘Dancing On Ice’ with my mum and then read a book in bed.
I hope you enjoyed this week in the life of me blog post! If you are interested in how my virtual uni experience is, let me know in the comments below and I will do a blog post on it.
Last week, I looked into the content that businesses have been posting on their social media channels on lockdown. In today’s blog post, I thought I would share the content that I have been posting on Abergele Golf Club’s social media channels.
As you can tell by the name, the business that I work for is in the golf industry. Sadly, due to the Welsh COVID restrictions that were announced in December 2020, they have had to shut. Normally, I would post competition updates, pictures of the course, weather updates ect. However, as we are in lockdown, I have had to shake up the social media content that would go out to our followers on social media.
So what did I post on their social media accounts?
My first idea was to share some of the professional pictures of the club through a ‘guess this hole’ post each Wednesday. I thought the best way to increase engagement throughout lockdown would be for our members to try to guess the hole from a photo and it has been really successful. Here are some examples of the ‘guess the hole’ posts that I have posted on Abergele Golf Club’s Instagram.
My second idea was to get people to share their pictures of the course with us. Sort of like a contest, I wrote a post to get the members to share a photo with us for the chance to be featured on our Facebook and Instagram accounts.
At first, ‘Share a Photo Friday’ was successful. I got members sending me their pictures to put out on Instagram and Facebook. They were really enthusiastic about having their pictures feature on our accounts. Here are some of the posts.
After a couple of weeks, I struggled to get more members to share their pictures for us to share. So, I decided that I would have to stop the ‘Share a Photo Friday’ posts because I didn’t have enough content to share.
Luckily, I have have had membership schemes that I could promote on social media which gave me more content ideas. Recently, we have started to promote our newbie golf scheme (see below). However, I am still on the lookout for other content ideas that I could put out on Abergele Golf Club’s social media posts.
So what do you think of the content that I have posted during lockdown for Abergele Golf Club? Have you got any ideas that you think could work? I would love to hear your thoughts in the comments section below!
As you might be aware, I am managing Abergele Golf Club’s social media accounts. Usually, I would post club updates, pictures of members playing, digital ads and results from the golf competitions, just to name a few.
During the COVID-19 lockdowns, the club has had to close and I have had to change the content that I would normally post on their social media channels. I have found this hard as I was unsure on what content would be appropriate in lockdown and I had no competition results, for example, to share. Therefore, I looked at other businesses social media accounts to see what content they have been putting out. This led me to the question for today’s blog – if businesses cannot open during lockdown, what are they putting on their social media platforms?
To help me answer this question, I decided to look at two businesses from different sectors. The first, Airbnb, is a global travel business and the second, Tate Liverpool, is an art gallery.
As Airbnb are in the travel and tourism sector, they have faced significant problems during the lockdown restrictions. However, they have managed to turn their marketing and social media content around by inspiring their customers. They have shared images of stunning locations to help inspire their customers as well as them aiming to increase their engagement and brand awareness. Here is an example of one of their location social media posts.
In addition to the stunning images that they shared, they also used twitter to share some of their houses that their customers have wanted to stay in. I think this was a really great way to engage their customers whilst building awareness of their homes that they have around the world.
One more way they used social media to engage their customers was through their ‘Pick one: cabin edition’ post. They put together four images of cabins and asked the public to tell them which cabin they would go to after the restrictions eased. I think this is a really creative way to engage the public on social media as it gets them to comments which place they would like to go after lockdown.
Tate Liverpool have had to close during the COVID-19 lockdowns in the UK. As they have been unable to invite art lovers inside their gallery, they have been using social media to share art pieces with their followers. Here are some examples:
Tate Liverpool have been able to take the lockdown situation and turn it into something positive on social media. They have shared art pieces to keep their customers and those interested in art engaged, as well as building their awareness. I think this has been really successful for them as you can see from the posts, they have done really well in terms of engagement with the best post having 31,828 likes and 263 comments. I think more art galleries should take notice of their social media content and apply it to their own platforms.
Has my research helped me answer the question?
Yes! It definitely has. Surprisingly, the businesses that I have looked at have given me some inspiration for future content on Abergele Golf Club’s social media channels.
Have you got any favourite lockdown content from businesses that have had to close? Has your business adapted their content due to the current restrictions? If so, comment your answers down below. I can’t wait to read them!